Tassi Communications
Conducted daily media monitoring using TV Eyes and compiled executive briefings, tracking industry trends and competitor activities. Built targeted media lists through Cision and cultivated relationships with journalists at 10+ publications, leading to increased pitch success rates. Developed comprehensive brand communications strategies including social media content, crisis management protocols, and internal campaigns that enhanced client visibility and stakeholder alignment.This internship strengthened my media relations, strategic planning, and communications skills in a fast-paced agency environment.
Illinois Craft Brewers Guild Social Media content
Managed comprehensive social media strategy for Illinois Craft Brewers Guild, creating engaging content that connected craft beer enthusiasts with local breweries across the state.
Key Responsibilities & Achievements:
Designed and produced visual content using Canva, maintaining consistent brand identity across all platforms.
Developed seasonal and holiday content strategies that celebrated craft beer culture while driving engagement.
Created dynamic video content and Instagram Reels showcasing member breweries and Illinois craft beer stories.
Managed timely communication of member news and announcements, serving as the primary voice for guild updates.
Produced comprehensive campaign analysis and wrap-up documentation, providing strategic insights and performance metrics for client review.
Google Excel: Media List, KOL research
Conducted comprehensive media intelligence research using TV Eyes and Cision to develop strategic databases for client campaigns. Created organized Excel spreadsheets containing targeted media lists and Key Opinion Leader (KOL) profiles, enabling effective outreach and campaign execution across multiple client accounts. Delivered actionable resources that streamlined media relations and influencer engagement strategies.
Media Pitches
Developed and executed targeted media pitches for diverse client stories, achieving successful coverage across Chicago media markets. Secured feature placements for Black Girl Playground Instagram community and foster parenting advocacy group, published in the Chicago Citizen and Wednesday Journal, demonstrating ability to craft compelling narratives that resonate with local media outlets and drive meaningful coverage for client initiatives.